SunMedia is part of EXTE. It is the largest AdTech in Spain, leader in Spanish speaking countries with a global reach, which specializes in video, native and performance. SunMedia has a team of more than 300 employees and has offices in 14 countries across Europe and the Americas. We found ourselves with a brand that needed to evolve both visually and in its discourse. The idea was not to break with everything and generate a new identity but to try to preserve certain attributes and enhance them, bringing the image closer to current times.
Rebranding, UI/UX, Creative Direction
